“At any given moment there is an orthodoxy, a body of ideas of which it is assumed that all right-thinking people will accept without question. It is not exactly forbidden to say this, that or the other, but it is “not done” to say it… Anyone who challenges the prevailing orthodoxy finds himself silenced with surprising effectiveness. A genuinely unfashionable opinion is almost never given a fair hearing, either in the popular press or in the high-brow periodicals.”
I found myself quite taken aback the other night whilst watching the season opener for the new series of ‘Saturday Night Live’ on the TV. The item concerned was actually pretty funny; a skit featuring actor Ryan Gosling delivering a rant about the designer of the credits on James Cameron’s film ‘Avatar‘ having chosen the font ‘Papyrus’ for the main titles.
I was surprised because I had not heard that this was ‘a thing’ – (or what would now probably be referred to a ‘meme’). The InterWebNet rapidly set me right – informing me that Papyrus is one of the most hated fonts ever and offering me a panoply of websites dedicated to pejorative references to its usage. The level of loathing was well up to usual InterWebNet standards, comparing the antipathy toward the typeface to that of ‘Comic Sans’ (though I did find it amusing that some wag had apparently merged the two to create what was briefly called ‘Comic Papyrus’ before being renamed for legal reasons to ‘Comic Parchment’. Blimey!).
Now – let’s sort out issues of self-interest right away. I use Papyrus in the banner for this site and have also used it in other places for titles. I like the font and I think that – in the right place – it works pretty well. So there!
Clearly at least some of the antipathy is simply down to popularity. Microsoft inadvertently created a monster by including the relatively obscure font with their Office suite, thus giving access to those who had no right to such things. Popularity seems to bring out the worst in some people and when Microsoft is involved it is clearly open season.
Certainly a case could be made concerning over (or inappropriate) use, but I suspect that something else is going on here. On one design website an article going by the title ‘10 Iconic Fonts and Why You Should Never Use Them’ includes the following:
“Unlike other reviled typefaces, though, Papyrus isn’t bad because it is overused: it’s bad because it just doesn’t look good. Kitschy, cheap and vile, Papyrus has no place in your designs.”
Ok – so those judgements are subjective in the extreme and the designer who wrote the article is an eighteen year-old entrepreneur, but do I detect a slight whiff of professional snobbery here?
Now – I spent forty years as an IT professional and it was certainly annoying when someone who had bought a computer from a store and read a couple of magazines believed that they knew better than I how to run an IT service – but the world has changed and the gap between the professional and the ‘amateur’ is no longer as wide as it used to be. Yes – I studied Computer Science and built a career in IT; I also spent more than four decades learning without formal training how to be a musician, a composer, a writer, a theatre practitioner… and in each of these I was aided by the rapid development of tools that placed in the hands of those who cared to put in the time and effort the means to reach a pretty decent standard.
The point surely is that – counter to some recent views to the contrary – ‘experts’ are a good thing… but that their expertise should be based on wisdom and such wisdom is usually acquired through (extensive) experience. Once achieved such doyens will doubtless be wise enough to recognise when some spotty youth armed with an iThing has actually produced something that they themselves could only dream of.