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iThose unfortunate enough to have strayed within range of one of my intemperate expostulations on the subject of Apple Inc (a tester of which may be sampled here and here) will be well aware that – even though I have the greatest respect for many of the design elements evident in their product line – I really don’t much care for the ‘richest company in all the world‘ at all. I guess that their ethos explains just how they came to be so fabulously wealthy, but that don’t mean that it’s necessarily a good thing… any more so than are tabloid newspapers, reality TV shows, throwing Christians to the Lions or the ‘spectacle’ of the guillotine!…

See what I mean by ‘intemperate’?

Soooooo…..

I might at some point have waxed rather more lyrical on the subject of the splendid Galaxy Note – which device has seen me across the Atlantic and back safely and sanely over the last few tempestuous years. In my mind’s eye I pictured this excellent gizmo travelling once more across the pond this summer, to forge a new partnership with some fresh-faced Canadian telecommunications giant.

Alas it was not to be. Toward the end of last week the beautiful and capacious AMOLED screen suddenly and without warning died completely. Efforts both on my part and of the technical whizz-kids that I employ proved unable to restore it to life. It is – sadly – no more.

A number of pardoxical perceptions flashed across my mind:

  • I did not want to do anything that would extend my mobile contract in the UK beyond the summer – for obvious reasons
  • I really should wait until we get to BC before signing up to a new deal and replacing the handset
  • I really cannot be without a mobile phone right now – as things hot up on the emigration front

Now – one of the advantages of working in IT and being responsible for the School’s phones is that there are usually a selection of recently ‘retired’ handsets lying around. With luck one of them might take my SIM and get me back on the air. Unfortunately – just at the moment there didn’t seem to be much choice…

OK – you see where this is going. The only phone available to tide me over until we leave for Canadian shores was made by a company named after a fruit and starts with an ‘i’!

Bah!

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Photo by Roberta F.…or Google – or Facebook – or…

I have been meaning to post on this subject for quite some time – and since this is clearly the ‘ranting‘ season (don’t worry – it is a short season!) – and as Apple are once again in the news, making their iApologies to the Chinese – as are Google and Facebook with their frankly scary moves into political lobbying… now seems like as good a time as any!

Here is an interesting statistic. A Google search for the exact string “Why I don’t like Apple” returns in excess of a million references. A similar search for the string “Why I love Apple” returns only 146,000. What should we read into this? Well – almost certainly nothing – other than that these corporations might be best advised not to completely ignore their customers.

Now – I really don’t want to upset all the Apple-istas and Googlephiles out there. Apple does make some beautiful products – the iPad is a deeply impressive piece of work and I say that from the IT perspective and not just from the ‘cool design’ angle. Google has created some seriously useful tools – Google Maps and Streetview being a particular godsend when one is trying to purchase a property on a different continent. As for Facebook…? Well…!

These corporations do – however – have at least one thing in common. They all think that they know better than we do how we should use our technology.  Indeed they all seem to be of the opinion that their way is the best – nay, the only way…

There are legion examples for each of them of a high-handed approach to their customers’ desires, wishes and even rights. Apple’s refusal to countenance Flash, Google’s apparent disdain for the individual’s privacy and Facebook’s cavalier attitude to the sanctity of personal data are just a very few examples from the many that spring to mind. The corporations – naturally – make ‘good’ technical and philosophical cases as to why such policies should be enforced or allowed but the question must always be asked – and answered – “Is this really in the best interests of the customer, or is it simply to the advantage of the supplier?“.

What the customer actually wants is to be able to pick and choose from an extensive and varied technological palette. He – or she – expects that the solutions thus chosen will be safe – that they will cause no unimagined personal harm – and that whatever toys are selected they will play nicely together. Now – I am old enough and long enough in the tooth (read – cynical!) to know that – as a totality – this simply ain’t gonna happen. Business is business and none of these enterprises has achieved their current substance by making it easy for the customer to go elsewhere. Their modus operandi is to get us impaled on a sufficiently big hook that there can be no escape however hard we wriggle – and then to extract as much coinage over as long a period as is possible.

The adolescent multinationals also seek similar political and economic advantages to those hard won by the more seasoned representatives of their ilk. They see themselves as being a part of the new supranational elite, bearing allegiance to no nation – indeed to no-one but themselves and their shareholders. Google and Facebook are both spending heavily – for example – on lobbying for changes to US immigration policy to suit their own global ends – regardless of the desirability of such a course of action to the US itself.

Still – none of these are the real reasons that I don’t like Apple – or Google – or Facebook…

The real reason is that in each case these companies have pretended to be something that they are not. To distinguish themselves from old-fashioned, conventional, even staid corporates (‘straights’ as the parlance would once have had it) these eager, dynamic young ‘tech’ firms have all at one time or another painted themselves as being different – as being alternative, being edgy, unconventional.

“Hey!” – they murmured enticingly – “We are not part of ‘The System’ – we are part of the counter-culture. We are not ‘Them’! We are like you. We’re cool!“.

Well – don’t let the chic products and slick marketing fool you. In their own way these guys are as corporate and global as the rest of them – with all that that entails. As Pete Townsend astutely puts it:

Meet the new boss
Same as the old boss

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Kickass Canada Girl is the proud owner of a mobile phone of the ‘i’ variety – more specifically a version with a ‘4’ in it. She acquired this in the UK some time ago on a contract – indirectly – with one of the major mobile telecom providers here. I say ‘indirectly’ because she actually purchased it through one of the UK’s largest retail outlets – formerly just a food store but these days – like everyone else it seems – dabbling in all manner of services.

When she realised that she would be re-locating to Victoria the Girl took steps to ensure that the handset would be appropriately transportable – a process apparently known as ‘jailbreaking’, though one which is – I am reassured by Wikipedia – not actually illegal. She had no clear picture at the time as to what exact use she might make of the phone in Canada, but wanted to leave her options open.

On taking up her new post (if you need to get up to speed on all this please do start here) the Girl found herself the proud possessor of a company Blackberry. (Cue stirring rendition of ‘O Canada’!… Incidentally, I had always been slightly sceptical of the Girl’s claim that very few Canadians actually know more than the first line of of this rousing roundelay, but she and I recently attended a rugby match in Victoria and it has to be said… she’s not wrong! Still, Wikipedia reveals the following: “There are no regulations governing the performance of “O Canada”, leaving citizens to exercise their best judgment”… so that’s alright!).

Where was I? Oh yes…

I am sure that there are some very good Blackberry handsets – in fact I know that there are. This one, unfortunately, was not one of them. Put frankly, this one was a crock of… well – I am sure you get the idea. Let’s just say that after the iHandset this left something to be desired – or so the Girl forcefully informed me.

We dug out the iJailbreak and visited the charity’s telecom provider. ‘No problem’, they said, and happily sold us the required microSIM. They also informed us that we would need to activate this SIM – online or by phone – but that we would have to wait for three days because their network management was ‘undergoing annual maintenance’ over the Easter weekend (huh?!). Wait we duly did, however, and I subsequently found myself endeavoring to activate the new SIM the day before I headed back to the UK. That’s where things became tricky.

The online activation appeared to work, but the phone could not find the network. I called the helpdesk. They were closed for the night! I called the next morning. I was taken through an extensive diagnostic process, at the end of which the (most helpful) techie informed me that though the phone was jailbroken it was still actually locked to the previous network. They could see the SIM across the network, but the handset itself could not.

Two possible courses of action became apparent. We could try to find someone in Victoria to ‘unlock’ the phone or we could wait until I returned to the UK, where I could contact the carrier there to ask for the unlock code. Not being willing to leave the iPrecious in the hands of the type of uber-geek with which I am (sadly) all too familiar we opted for the latter course. The only problem, of course, was that now that the microSIM had been activated and the old SIM terminated we could not use either handset.

Back in England I called the network operator. ‘Yes’, they said – ‘because you have had the phone for more than a certain time we can arrange for the unlock code to be sent to you’. Naturally they made it sound as though they were doing us a huge favour. ‘But’, they continued – ‘it may take up to 28 days’. Twenty eight days?! This was not going to go down well with the Girl, who is pretty fiesty at the best of times!

One of my bright young things at work suggested that we should – in the meantime – purchase an adapter for the microSIM so that it would fit the Blackberry. At least then the Girl would have a working mobile. As I could see samples online for only a few pounds (dollars… much the same!) I suggested this to the Girl and she went hunting in Victoria. After being bumped from one store to another and back again she was on the point of giving up when the incredibly helpful assistant at the Fido store on Yates Street (name check for going above and beyond) pointed out that the adapter – merely a small piece of plastic designed to make the microSIM bigger than is really is – was strictly unnecessary, and that by judicious insertion and a bit of jiggling the microsSIM would actually work just as well in the Blackberry!

Kudos to Fido for being massively helpful for no real gain (other than attracting a potential future customer) – boos and hisses to Apple for adopting the microSIM in the first place (sheer bloody-mindedness I reckon) – to the UK carrier for taking 28 days to send a few digits by email (what on earth do they do all the time!) and also to all carriers who do not automatically unlock handsets once the initial contract has expired, thereby indulging in what I consider to be absurd and restrictive practices.

Phew! Time to lie down in a darkened room…

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Kickass Canada Girl now has an iPad – to go with her iPhone and her iPod. I had intended to suggest that this made her into a fully fledged ‘iGirl’, but I discover that this soubriquet has already been appropriated for an iPhone ‘app’ of dubious merit. I will leave the exact nature of the ‘app’ to your imagination, but the fact that the original tagline seems to have been “She obeys!” clearly renders it inappropriate for Kickass Canada Girl. Maybe she’s just ‘TechnoGirl’ instead…

The iPad was a combined Valentine’s Day/going away present for the Girl. My motives are not, however, entirely altruistic since its chief purpose is to enable us to stay in touch using Skype. The time difference between the UK and Victoria is eight hours, which means that during the working day opportunities to talk will be limited. The iPad is a great deal more versatile than a conventional laptop since it can be carried easily to appointments and meetings wherever they may be.

That said, purchase of the aforementioned device did demand some not inconsiderable sacrifice on my part. Needing – for a variety of reasons – to complete the purchase in a hurry I was compelled to visit the Apple store in the Westfield London shopping mall. This accretion of retail outlets is apparently the third largest in the UK – the mind boggles at the thought of there being anything bigger – and I am so obviously not a constituent of its target audience that on the rare occasions that I have been obliged to visit the place doing so has felt like entering a foreign country. Considering the square footage of floor space therein it amazes me that there is so little of any utility on offer, this being apparently purely a pantheon to the superfluous.

The Apple temple is, of course, beautifully designed in a minimalist sort of way, in keeping with the devices celebrated therein – with white being the predominant colour (or lack thereof). The store was, naturally, packed with spellbound punters being eagerly serviced by a cloud (should that be an iCloud?) of blue-shirted Apple ants. Here was the iPad appreciation section – there the iPhone zone – to the left the racks of exquisite accessories… and up at the back – the Genius Bar!

Now – I am not a genius, but I did know exactly what I wanted. The problem was that the one thing I couldn’t see was a place to actually buy the things. There was no obvious counter – no checkout. Worst of all, there was no signage.  I wandered around looking lost, whilst the blue worker ants – having clearly marked me out as a troublemaker – carefully avoided catching my eye. Eventually I found a sparse wooden table, much like all the others in the store, but with a small wooden plaque on it which read ‘Purchases’. A bearded genius homed in on me, head throbbing with iKnowledge, eager to demonstrate the extent of his technical know-how. Was there something he could help me with?

“Yes”, I said, indicating the sign. “I would like to purchase something!”

It is – when all is said and done – just a shop…

 

 

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